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Merchant Industry’s Dual Pricing program, Swipe4Free, allows business owners to offer two different transaction amounts to customers paying with cash versus paying with a card. The two separate prices are clearly displayed on the terminal and PIN Pad, showing the customer the discount applied when paying with cash. The discount to customers who pay with cash is typically 4%.
If a customer pays with a card, the 4% discount is not applied. By not applying the 4% discount to customers who pay with a card, you eliminate your card processing fees from card brands to accept card transactions.Your current processor imposes an average fee of 4% on your total credit and debit card processing. With our Dual Pricing program, we eliminate these fees entirely! No signage or minimum signs are needed under Dual Pricing. Dual Pricing is legal within all 50 states and is compliant with all card brand rules.
Merchant Industry LLC® is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA. and Esquire Bank, N.A., Jericho, NY and Commercial Bank of California, Irving, CA. Designated trademarks and brands are the property of their respective owners. American Express may require separate approval. The Clover name and logo are owned by Clover Network, Inc. a wholly-owned subsidiary of First Data Corporation, and are registered or used in the U.S. and many foreign countries.
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