We opened a lighting warehouse several years ago and our cash and carry policy worked well. We had cheap prices and advertised low overhead as our reason. As the years went by and money got tighter we were losing sales because people did not carry as much cash as a means of self control and tighter budgets. We got in touch with Merchant Industry and had them finally set us up with a free terminal and a credit card processing system. In this economy we must take credit cards, and with our sales today compared to before Merchant Industry helped us prove that fact.

When we opened our Pizza Shop in NYC we were focusing mostly on carry out and delivery. Now we are 70 percent delivery thanks to merchant services. We are able to take credit cards on the phone and soon all of our delivery personnel will be able to take cards as well with the wireless hand held terminals that Merchant Industry can provide. It was a problem in the beginning when customers would call and we could not take a card on the phone. It meant that the delivery person would need to carry more cash which was a security issue. Customers did not always have cash on them and would have to order elsewhere. Today we never lose an order over a credit card purchase.