We opened a lighting warehouse several years ago and our cash and carry policy worked well. We had cheap prices and advertised low overhead as our reason. As the years went by and money got tighter we were losing sales because people did not carry as much cash as a means of self control and tighter budgets. We got in touch with Merchant Industry and had them finally set us up with a free terminal and a credit card processing system. In this economy we must take credit cards, and with our sales today compared to before Merchant Industry helped us prove that fact.

There are two convenience stores in town and we are the only one that takes credit cards. The other one does not. They think that having an ATM is going to work to have the customer take out the cash. Every day I get a new customer who did not want to pay the ATM fees and came here instead. I connected with Merchant Industry years back and it gave us an edge right off the bat. When a person has a choice, I want them to choose me and having credit card processing makes that choice easier for them.